Fundraising
In a year that delivered significant changes to the fundraising landscape, a number of digital fundraising initiatives were launched, resulting in support across a wide range of virtual events from head shaves and marathons to our first virtual Wexford Cycle and the Calcutta Run.
High-impact initiatives like social influencer Lisa McGowan (Lisa’s Lust List) raising over €160,000 through an online raffle, and our emergency response to Covid-19, provided a platform to secure vital funding.
Corporate partnerships continued to drive support for our work, such as those with Just Eat, Meagher’s Pharmacy Group, Harvey Norman and Esprit Investments. New collaborations include a philanthropic partnership with the Irish American Partnership, which will support Peter McVerry Trust Learning Centres over the next 5 years.