Leinster Rugby

Charity Partner - Peter McVerry Trust

Leinster Rugby has announced Peter McVerry Trust as its second charity partner of the 2021/22 season as part of the Charity Affiliate Programme which was first launched in November 2020.

For the month of December, Leinster Rugby will lend its digital support to Peter McVerry Trust and its considerable efforts to fight homelessness in Ireland while the gift of cold weather clothing from Life Style Sports and adidas will be delivered to the charity’s three Leinster based offices.

Leinster Rugby also confirmed that Bank of Ireland would continue to support the charity partner scheme again this season and that its Player of the Month Award donation will now be made to the monthly charity affiliate, rather than the player in question, a move that is also supported by the Leinster Rugby players.

Peter McVerry Trust operate a range of services across all counties in Leinster with a total of 53 services in the region.

Services include prevention, emergency accommodation, under 18’s services, addiction services and housing and in 2021 Peter McVerry Trust supported nearly 10,000 people in Leinster alone.

Welcoming the news, Pat Doyle, CEO of Peter McVerry Trust said, “We’re delighted to be chosen as the Leinster Rugby charity partner for December 2021.

“Winter is the busiest time of the year for our charity and this year we will work with over 10,000 people, a 20% increase on last year. The partnership will increase public awareness of the issue of homelessness and the supports we can offer in Leinster and across Ireland.

“Unfortunately, the fundraising environment has been incredibly challenging since the onset of Covid-19. As we approach Christmas 2021, we are once again hugely dependant on the generosity of people who support our work. Working with Leinster Rugby will raise much needed funds to support people impacted by homelessness in Ireland and we’re incredibly grateful for their support and the support of their community.”

In addition to helping to raise the profile of Peter McVerry Trust, Life Style Sports, Leinster Rugby’s official retail partner, has come on board in association with adidas, to donate cold weather clothing to Peter McVerry Trust ahead of the winter months ahead.

“Life Style Sports are delighted to be part of this initiative in partnership with Leinster Rugby and adidas” said Emma Mulligan, Head of Marketing for Life Style Sports.

“Peter McVerry trust is an extremely worthy charitable organisation and we are happy to support such a worthwhile cause.

“Charities up and down the country have had a very difficult 12 months so when the opportunity arose to support Peter McVerry Trust, we were delighted to come on board.”

Leinster Rugby Announce Peter McVerry Trust as Charity Partner

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